Showing posts with label exploitation. Show all posts
Showing posts with label exploitation. Show all posts

Thursday, January 22, 2015

Culture Shock 01.22.15: 'Wonder Women' perfect movie riffing material


Say what you will about the Philippines under martial law, it was a great place to make a movie on a shoestring.

President Ferdinand Marcos was a kleptocrat with expensive tastes and a high-maintenance wife, so for relatively small sums by Hollywood standards, he gave budget-conscious filmmakers the run of the islands. So it happened that the early 1970s produced such Philippine-lensed classics as "The Big Doll House," "The Big Bird Cage" and "Women in Cages," among a host of other inexpensively made, quickly shot and fondly remembered movies of the drive-in era. Pam Grier owes her stardom in no small part to Marcos' willingness to do whatever it took to keep Imelda in Prada.

Grier returned to the U.S. as the women-in-prison genre's breakout star and began top-lining movies stateside such as "Coffy" and "Foxy Brown." But back in Philippines, directors were still churning out exploitation flicks to ship back to the States. One of them was 1973's "Wonder Women."

Now "Wonder Women" is one of the latest video-on-demand offerings from Rifftrax.com, the current movie-mocking venture from "Mystery Science Theater 3000" alums Michael J. Nelson, Kevin Murphy and Bill Corbett.

The Rifftrax guys have been on a roll with their recent VOD titles, from 1987's "ROTOR" (think "RoboCop" by way of "Paul Blart: Mall Cop" with the budget of a senior class play) to the infamous 1951 how-to-survive-a-nuclear-blast short "Duck and Cover." And "Wonder Women" is no exception. Nelson, Murphy and Corbett are at the top of their game, riffing with a confidence that takes viewers back the glory days of MST3K. There's no point now in MiSTies wishing for "Mystery Science Theater" to return; for all practical purposes, Rifftax is MST3K's second coming.

Apart from some brief poolside nudity that wouldn't have gotten past basic cable's standards and practices department back in the day, "Wonder Women" is exactly the sort of movie MST3K used to do best: entertaining schlock on its own, but comedy gold once the riffs start flying.

First of all, "Wonder Women" is not to be confused with Wonder Woman, although it's entirely possible the movie's distributor welcomed such confusion as long as it put butts in seats.

Tough-guy actor Ross Hagen (familiar to MST3K viewers from "The Sidehackers" and "The Hellcats") stars as Mike Harber, a safari-jacketed super spy soldier of fortune insurance investigator, or something, who takes an assignment to track down a criminal organization that's kidnapping star athletes and selling their organs.

Said criminal organization is run by Dr. Tsu, played by a bored-looking Nancy Kwan ("The World of Suzie Wong"). From her secret lair in the financially advantageous Philippines, Dr. Tsu oversees our titular all-women army, including exploitation mainstay Roberta Collins ("Caged Heat") and Maria De Aragon, who definitely didn't shoot first as Greedo in the original "Star Wars." (Seriously.)

Other supporting players include frequent Pam Grier co-star Sid Haig ("The Devil's Rejects"), as Dr. Tsu's financial go-between, and Philippine Peter Lorre look-alike Vic Diaz, who must have been contractually obligated to appear in every U.S. movie shot in the Philippines in the 1970s.

The plot is paper thin and serves mostly to provide Hagen reasons to shoot things and/or get beat up by various wonder women, which, when you throw in a free trip to the Far East, seems like nice work if you can get it. But insubstantial as it is, "Wonder Women" provides more than enough material for Mike, Kevin and Bill to work with. The seemingly endless chase scene through a Manila market district is one of the high points in the history of talking back to movies.

Exploitation fans will appreciate seeing "Wonder Women" in a new context, while for newcomers the Rifftrax VOD (available for $9.99 at Rifftrax.com) is the safest way to ease into the world of Philippine-shot exploitation flicks. Interested viewers can move on to Mark Hartley's fun 2010 documentary about the '70s Philippine exploitation boom, "Machete Maidens Unleashed!"

Thursday, April 03, 2014

Culture Shock 04.03.14: 'Ms. 45' gives audience a lot to think about

Thana is a seamstress working in New York's garment district. Every day after work, she and her co-workers run a gauntlet.

Judging by director Abel Ferrara's 1981 film "Ms. 45," men in New York City have little to do but stand on street corners and hurl lewd comments at every woman who walks by. Thana's friends, being New Yorkers, give as good as they get. But Thana (Zoƫ Lund) is mute. All she can do is passively absorb each unwelcome come-on.

Then Ferrara cuts to Thana shopping in a supermarket. She's in the meat department, of course. She has moved from one kind of meat market to another.

It's easy to read one's sexual politics into "Ms. 45." Ferrara, who also directed the even more controversial "Bad Lieutenant" with Harvey Keitel, and Nicholas St. John, Ferrara's go-to screenwriter, give us a lot to work with. But at its core, "Ms. 45" is simpler than that.

"Ms. 45" is what can happen when the voiceless fight back.

Long out of print, "Ms. 45" returns looking better than ever. Drafthouse Films, the distribution arm of the Austin, Texas-based Alamo Drafthouse theater, has restored and released "Ms. 45" on Blu-ray, DVD and Amazon's video on demand. And early-'80s New York's grime and seediness have seldom been reproduced in such clarity and detail.

"Ms. 45" deserves no less. While overshadowed by "Bad Lieutenant," "Ms. 45" is Ferrara's masterpiece, anchored by Lund's affecting performance. The multi-talented Lund, who died in 1999, wrote the screenplay for "Bad Lieutenant," but in "Ms. 45," she is Ferrara's muse.

Ferrara wastes no time taking Thana's situation from bad to worse. On one of her walks home, a man in a clown mask (Ferrara) pulls Thana into an alley and sexually assaults her. Afterward, she walks home, dazed, only to walk in on a burglar, who then assaults her a second time.

The double attacks recall the most infamous of rape/revenge films: 1978's "I Spit on Your Grave," which wore its feminist revenge fantasy ambitions on its sleeve when originally released under the title "Day of the Woman."

"Ms. 45" is a direct descendant of "I Spit on Your Grave" and 1972's "The Last House on the Left," although it's more stylish and less lurid then either of those polarizing exploitation flicks.

When Thana turns the tables and kills her second attacker, the symbolism is ripe. First she sends him reeling with a blow from a glass apple paperweight, then she finishes him off with an iron. The overworked symbols of woman's deception and domesticity get their revenge.

And so does Thana.

When she kills a pimp, she strikes a blow for women everywhere. And when she kills an Arab oil sheik looking for a good time, it's almost was if she were standing up for all America. This is just a few years after the Arab oil embargo, after all.

In the film's most memorable scene, Ferrara stages a standoff that could have come out of a Sergio Leone Western. She lures a half dozen would-be attackers into an alley and guns them down with the kind of cold-blooded precision that would impress Clint Eastwood's Man with No Name.

As perversely playful as the scene is, though, it's also a sign Thana has crossed the line. From here, her vigilante justice descends into indiscriminate violence. No man is innocent, and no man is safe. The heroine's dark turn is what sets "Ms. 45" apart from the rape/revenge films that came before it. You might not agree with Camille Keaton's bloody rampage in "I Spit on Your Grave," but you at least know her victims have it coming.

By the time Thana dons her Halloween party costume — a nun's habit — she has become an angel of death. Unable to speak, unable to make others listen, Thana's story comes down to this.

Deprived of her voice for so long, Thana finds it again only at the very end. And in the end, all she can do is scream.

Thursday, April 04, 2013

Culture Shock 04.04.13: Jess Franco leaves polarizing legacy


The first time I saw "Vampyros Lesbos," I fell asleep, which is surprising on two counts.

Jess Franco
First, as the title indicates, this is a movie about lesbian vampires, and normally I never fall asleep during movies about lesbian vampires. Second, "Vampyros Lesbos" is a film by Jess Franco, and Franco's films are usually, if nothing else, interesting.

Franco, a Spanish filmmaker who directed, by some counts, more than 180 films, died early Tuesday. He was 82.

In America, Franco enjoys little name recognition outside the circle of cult cinema aficionados. Unfortunately, one of his worst major films is probably his most widely seen: 1969's "The Castle of Fu Manchu" became fodder for the third season of "Mystery Science Theater 3000."

It's hard to keep up with all the films Franco made because he made so many, often issued under multiple titles, and he directed many of them under pseudonyms. But his better-known films have made him a polarizing figure. Almost no one who has seen Franco's movies is neutral about him. They love him, or they hate him. The closest thing to a middle ground where Franco is concerned comes from those critics who divide his films into two groups: the ones they love and the ones they hate.

And Franco never made it easy. Even his most ardent fans admit he could go a little too far with his mania for zoom shots.

At best, Franco was an uneven filmmaker, but he was almost never boring. Except for "Vampyros Lesbos," but here I'm in the minority; most Franco fans regard it as one of his best films. You definitely have a polarizing filmmaker when even his fans disagree about which are his best and worst films.

Franco burst onto the horror and exploitation scene with "The Awful Dr. Orlof" in 1962. "Orlof" — sometimes spelled "Orloff" — was Franco's answer to Georges Franju's classic "Eyes Without a Face," released two years earlier. Franco would return to the character many times throughout his career, culminating in what was Franco's last good film, 1987's "Faceless" featuring Telly Savalas, Caroline Munro and Brigitte Lahaie.

For a director who seemed bent on erasing the line between art house and schlock, Franco collaborated with a lot of talented performers. He directed Herbert Lom in 1969's "99 Women," the prototype for the women-in-prison genre; elicited the most bizarre, over-the-top performance of Jack Palance's career in "Deadly Sanctuary" (aka "The Marquis de Sade's Justine"); and teamed with Christopher Lee on numerous occasions, including 1970's "Count Dracula," a tedious but unusually faithful adaptation of Bram Stoker's "Dracula."

Franco also may be the only director who claimed to have had no difficulty working with Klaus Kinski, whom Franco cast in "Deadly Sanctuary" (as the Marquis de Sade) and in his surreal thriller "Venus in Furs," which, despite the name, has nothing to do with book.

In one interview, I recall, Franco said he simply shot take after take until Kinski, exhausted, gave the performance Franco wanted. Who knew the trick to dealing with Kinski was so simple?

Most of what I think are Franco's best films are the ones he made with producer Harry Alan Towers. They include "Venus in Furs," "99 Women," and 1970's "Eugenie."

Those three starred Towers' wife, Maria Rohm, but Franco's two muses were Soledad Miranda, star of "Vampyros Lesbos," who died in a car wreck in 1970 when she was just 27, and the woman who would become his longtime companion, Lina Romay, who starred most memorably in 1973's "Female Vampire." They eventually married and stayed together until her death early last year.

For Franco there was no stopping. He kept making movies until the end.

His last film, "Al Pereira vs. the Alligator Ladies," opened in Spain last month.

Thursday, January 10, 2013

Culture Shock: 01.10.13: Tarantino's 'Unchained' melody is pitch perfect


There is a pivotal scene in "Django Unchained" in which Dr. King Schultz, the charming, dapper German bounty hunter played by Christoph Waltz, explains the ways of bounty hunting to the title character.

Yet as callous and cold-blooded as it may seem to gun down a man in front of his child — even when the man is a murderer who has it coming — it still pales compared to the random, everyday brutality of slavery in the plantation South before the Civil War. When confronted with that, it's Dr. Schultz who is a little "green around the gills," and Django (Jamie Foxx) who remains detached and focused on his mission. Besides, it's nothing the ex-slave hasn't seen — and lived — before.

In his followup to 2009's "Inglourious Basterds," Quentin Tarantino again uses the formula of an old-fashioned revenge movie to address one of humanity's darkest periods. And again he shows that while his skill and ingenuity as a director and screenwriter may transcend the talents of most filmmakers who populated drive-ins with exploitation fare in the 1970s, he remains fluent in their language, including their ability to cloak social commentary in blood and bullets.

But just so there's no mistake, Tarantino opens with retro-style opening titles and the theme song to the original "Django," the 1966 spaghetti Western directed by Sergio Corbucci and starring Franco Nero, who shows up here for a cameo.

"Django Unchained" is a rousing exploitation film through and through. And I mean that as a compliment. Dress it up or deconstruct it however you like, it's a blaxploitation Western, like the ones the seemingly immortal Fred Williamson starred in 40 years ago, only far more ambitious. Much like Williamson's characters, Django scandalizes Southern whites by doing such things as riding a horse. But that's only the beginning, and like "Inglourious Basterds," it can only end in fire.

When he has a contemporary setting, Tarantino litters his scripts with pop-culture references. With a story set two years before the Civil War, he relies on mythology. Django's wife (Kerry Washington) is improbably named Broomhilda, a corruption of Brunhilde from Germanic legend.

Like the hero Siegfried, Django will have to walk through fire to save her. At least Django doesn't have to face a dragon, merely a snake in the form of reptilian plantation owner Calvin Candie (Leonardo DiCaprio), a smooth-talking fraud who subjects his strongest slaves to blood sport and likes to be referred to as "monsieur" but can't speak French.

The bigger threat, however, is Candie's house slave and confidant Stephen, played as a literal Uncle Tom by Samuel L. Jackson, who reminds us what a great actor he is when he's not just playing himself with an eye patch or a lightsaber. Jackson's Stephen is as complex as he is despicable, and Jackson doesn't hold back.

Surrounded by flamboyant performances by DiCaprio, Jackson and especially Waltz, who again steals the movie just like he did with his Oscar-winning turn in "Inglourious Basterds," Foxx has a hard time standing out. Yet over the film's nearly three-hour running time, his Django evolves from skittish slave to bewildered freeman to confident avenger, each convincing and all accompanied by simmering rage that subsides only with thoughts of his wife. It's not flashy, but it's the hardest role to pull off.

Tarantino, meanwhile, is trying to top himself. "Pulp Fiction" is still his masterpiece, and the "Kill Bill" films are still the ones that deliver the most pop-art enjoyment, but with "Django Unchained," Tarantino splits the difference between the extremes. That may make it the most Tarantino of all of Tarantino's films.

This could be the one he's remembered for.

Thursday, November 18, 2010

Culture Shock 11.18.10: 'Pretty Maids All in a Row' does exploitation with some class

"Pretty Maids All in a Row" may be a major-studio film with a high-class pedigree, but it has a lot in common with the low-budget, independently produced exploitation movies that populated drive-ins in the 1970s.

Released by MGM in 1971, "Pretty Maids All in a Row" is helmed by French director Roger Vadim, who blessed the world with Brigitte Bardot in his 1956 film, "... And God Created Woman" and hit the heights of pop art in 1968 with "Barbarella," starring Jane Fonda.

The screenplay for "Pretty Maids" comes courtesy of Gene Roddenberry — yes, "Star Trek's" Gene Roddenberry — who is also the film's producer. And the music is by "Mission Impossible" composer Lalo Schifrin.

And I haven't even gotten to the cast yet. It's an all-star affair headlined by Rock Hudson, Angie Dickinson and Telly Savalas.

But for all of its star power, "Pretty Maids All in a Row" is an exploitation movie — a glossy, strange and darkly comic exploitation movie, but an exploitation movie nonetheless, which is a major part of its charm.

Despite having fallen into near obscurity in the decades since its release, "Pretty Maids" is back and available on DVD from Warner Archive at www.warnerarchive.com.

High school guidance counselor/football coach "Tiger" McDrew has it all: a perfect family, a winning football team and the affections of every female in the student body. Student bodies, indeed.

His No. 1 student, the unfortunately named Ponce de Leon Harper (John David Carson), however, is another case. It seems Ponce gets just a little bit too excited — if you know what I mean — whenever he is around any of the campus' attractive co-eds, which, by the way, is all of them. And he gets way too excited around the sexy new substitute teacher, Betty Smith (Dickinson).

So, like any concerned guidance counselor, Tiger decides to help Ponce with his problem. Tiger's solution: have Betty give Ponce a little after-school "tutoring" — if you know what I mean.

Yes, there's enough inappropriate student/teacher sex going on at this high school to keep Maury Povich busy for an entire season.

And as if that weren't scandalous enough, there's also the little matter of the female students who keep turning up dead, much to the chagrin of the principal (Roddy McDowall).

As the murders mount, state police Capt. Sam Surcher (Savalas in a pre-"Kojak" cop role) narrows down his list of suspects, and Tiger is at the top of it.

Is Tiger really guilty, or does he just seem really guilty? Of murder, I mean. Obviously, he's guilty of other stuff — if you know what I mean.

Also, keep a lookout for a few unexpected faces, including James Doohan (Scotty from "Star Trek") and JoAnna Cameron, future star of the Saturday-morning adventure series "Isis," as one of Tiger's pretty maids.

"Pretty Maids All in a Row" is a funny, clever black comedy with some truly great dialog, like when one student reminds the other football players that they never have practice after a murder.

It is also a rare example in the 1970s of a studio film beating the low-budget filmmakers to the punch. It predates other films about illicit student/teacher relationships like 1974's "The Teacher," with former "Dennis the Menace" child star Jay North as the lucky student, and 1978's "Coach," a Quentin Tarantino favorite starring Cathy Lee Crosby ("That's Incredible") and Michael Biehn ("Terminator").

"Pretty Maids All in a Row" has been lost in Hollywood's film vault for too long, and it's great to have it back.


Thursday, September 09, 2010

Culture Shock 09.09.10: Veteran tough guy shines in gorefest 'Machete'

After nearly 200 movie and TV appearances, Danny Trejo finally has top billing.

Sure, it's in a relatively low-budget movie that pays homage to other low-budget movies made four decades ago. But he's billed above two-time Oscar winner Robert De Niro. That's not bad for someone who did prison time before falling, by accident, into a career playing movie tough guys.

And they don't come much tougher than Trejo in "Machete."

"Machete" originated as the fake movie trailer at the beginning of Robert Rodriguez and Quentin Tarantino's 2007 exploitation double-feature, "Grindhouse." The fake trailers ended up being the most popular part of "Grindhouse," so now Rodriguez has expanded "Machete" into a full-length film.

And it's a welcome change of pace after a lackluster summer movie season in which only "Inception" lived up to its hype. "Machete" is unapologetically ridiculous, fun, bloody and over-the-top — a throwback to trashy 1970s drive-in movies. If you can see "Machete" at one of the nation's few remaining drive-ins, do so. That's how it was meant to be seen.

Trejo plays the title character, an ex-Federale hiding out illegally in the United States after narrowly escaping a Mexican drug lord (Steven Seagal) who — as it happens in this sort of movie — also killed Machete's family.

While working as a day laborer, Machete gets picked up by a mysterious man in a limousine. The man, played by the great Jeff Fahey ("Lost"), makes Machete an offer he can't refuse: a suitcase full of money in exchange for assassinating a Texas state senator (De Niro) whose anti-immigration platform is bad news both for illegal immigrants and the businesses that hire them.

But nothing is what it seems, and the assassination attempt turns out to be a set-up intended to boost the senator's falling poll numbers. Machete winds up injured, on the run and in search of evidence that will not only clear his name but also reveal a vast conspiracy of politicians, drug lords and border-control vigilantes, who are in league to build an electrified wall between the U.S. and Mexico.

Yes, I guess you could say this is a political movie, with Mexican immigrants as the good guys and border-control advocates as the bad guys. But like the many 1970s B-movies that also strived for social relevance, the message here is beside the point. The real point is delivering a lot of crowd-pleasing action and some gratuitous nudity. And "Machete" delivers both.

Trejo's Machete is a man of few words, which is probably a good thing. No one will ever mistake Trejo for a great actor, but he is an imposing screen presence, and one of his few lines seems already on its way to becoming a catchphrase: "Machete don't text."

Trejo also benefits from a great supporting cast, especially Fahey's wonderfully sleazy Booth, Cheech Marin's scene-stealing performance as Machete's brother/priest and Don Johnson as the racist leader of a vigilante group that is most definitely not modeled on the Minuteman Project. As for De Niro, "Machete" seems like the most fun he's had making a movie in years.

Jessica Alba co-stars as an immigration agent on Machete's trail, and Michelle Rodriguez provides the film's heart as Luz, who may be the leader of an underground resistance group.

Then there's Lindsay Lohan, who is also in this movie even though she barely has anything to do. Her character's big scene is actually reused footage from "Grindhouse," with a different actress playing the role.

But obvious body doubles and occasionally shoddy special effects are part of "Machete's" charm. Robert Rodriguez has set out to make a cheesy B-movie, and he has succeeded. If he ever makes good on the two sequels he promises at the end — "Machete Kills" and "Machete Kills Again" — I won't complain.


Thursday, January 24, 2008

Today’s blockbusters were yesterday’s trash

“Cloverfield,” the new film from “Alias” producer J.J. Abrams, had a monster opening weekend, setting a January record with its three-day take of $41 million.

Not bad for a film you can sum up as Godzilla meets “The Blair Witch Project.”

In the 1970s, a movie like “Cloverfield” wouldn’t have been a national hit. It would have been a B movie, seen mostly at rural drive-ins and urban grindhouses. But in the nearly 40 years since the heyday of monster movies and exploitation flicks, genre films have come to define mainstream, blockbuster entertainment.

Of course, today’s genre movies are a lot tamer than the ones that unspooled in the ’70s and early ’80s. For instance, compare “One Missed Call,” a PG-13 horror movie now flopping nationwide, to the movies of the ’70s. The contrast is stark.

I’ve nothing against PG-13 horror movies in theory. An atmospheric ghost story like 2002’s “The Ring” doesn’t need sex and gore to work. But a movie like “One Missed Call,” with its disposable cast of pretty teenagers, is begging for gratuitous violence and even-more-gratuitous nudity.

Otherwise, what’s the point?

“One Missed Call” is an exploitation movie that’s woefully short on exploitation. That’s the pitfall of turning exploitation movies into mainstream fare. It’s a rare film today, like “Hostel” or “Saw,” that pushes the boundaries regularly broken during the grindhouse and drive-in era.

So, while moviegoers were flocking to “Cloverfield” last weekend, I stayed warm at home, hunkered down with some ’70s trash cinema.

BCI Entertainment has released 10 double-feature DVDs under its “Welcome to the Grindhouse” banner. Each features a “grindhouse experience” option that plays a couple of movie trailers, then the first feature, then more trailers and, finally, the second feature. In other words, it’s just like watching a double bill in a rundown theater, except your feet don’t stick to the floor and you’re not in danger of getting mugged. Unless your house is in a bad neighborhood.

My weekend viewing consisted of three double features: “Pick-up” and “The Teacher,” “Malibu High” and “Trip with the Teacher,” and “Black Candles” and “Evil Eye.” The first four are American-made teenagers-in-trouble movies, while the last two are European horror flicks. None is a great work of art, but all except two are entertaining examples of drive-in sleaze.

The bad apples are “Evil Eye,” a plodding story about a man possessed by evil spirits bent on revenge against their killers, and “The Teacher.”

“The Teacher” has its moments, but they’re way too few for a movie that runs 98 minutes, should have run 80 minutes and feels like 120 minutes. This story of an ill-advised relationship between a teacher and her former student (played by Jay “Dennis the Menace” North) often plays like an “ABC Afterschool Special” gone bad. Only with breasts.

Back in the drive-in days, truth in advertising was more of a guideline than a rule. When you see the poster for “Malibu High,” you think “teen sex comedy.” But what you get is a story about a girl who blackmails her teachers, becomes a hooker, gets involved with the mob and ends up a hit woman. And the trailer for “Pick-up” in no way prepares you for watching three hippies experience increasingly bizarre flashbacks and hallucinations while stuck in the Florida Everglades.

Lastly, a few words of warning. “Trip with the Teacher” is a nasty piece of work that desperately wants to be “The Last House on the Left,” complete with a similarly psychotic heavy, played here by future “Red Shoe Diaries” producer Zalman King.

“Black Candles,” meanwhile, reinforces a theory of mine that all ’70s Spanish occult films are thinly veiled excuses for Satanic orgy scenes, often involving people you don’t want to see naked. For that and other reasons, it’s not for the easily offended.

Of course, that’s why they don’t make ’em like they used to.

Thursday, April 12, 2007

Culture Shock 04.12.07: Reliving the era of exploitation

It was a golden age, when anything seemed possible.

Throughout the 1970s, teenagers swarmed to rural drive-ins to make out beneath a flickering glow of horror and exploitation. New York City's 42nd Street was a den of iniquity, where seedy "grindhouse" theaters screened everything from kung-fu films and soft-focus porn to blaxploitation and revenge yarns like "They Call Her One Eye."

Zombies, madmen, criminals, cannibals, prisons full of violent women with lesbian tendencies, Nazis and hormonally charged teens mingled on the silver screen in an orgy of celluloid sin.

Then it ended. Multiplexes drove the drive-ins into the ditch, and former New York City mayor and current presidential candidate Rudy Giuliani turned 42nd Street into a sanitized tourist trap — a Disneyland without the lines.

But nostalgia for the grindhouse era is in full bloom, and not because of Quentin Tarantino and Robert Rodriguez's aptly titled double bill "Grindhouse." It opened last week to positive reviews but disappointing profits, in part because of its three-hour-plus running time, and in part because no one in the South or Midwest knows what a grindhouse is.

Grindhouse. n. an often shabby movie theater having continuous showings especially of pornographic or violent films.

Those of us in rural America grew up with drive-ins, not grindhouses. But the movies were the same.

Boutique DVD labels are raiding the vaults of long-gone movie distributors in search of exploitation films no one has seen since the first generation of mom-and-pop video stores liquidated their worn VHS stock.

Synapse Films has found a niche selling DVD compilations of exploitation movie trailers. To date, there are three volumes of "42nd Street Forever." The first two cover a cross-section of trash cinema, while the third, adults-only disc focuses exclusively on movies with lots of heavy breathing, if you know what I mean.

Books like Jacques Boyreau's "Trash: The Graphic Genius of Xploitation Movie Posters" celebrate the lurid, pop-art posters that once lured people into theaters showing "Blood Feast" and "The Centerfold Girls."

But not everyone is celebrating. Slate.com's Grady Hendrix writes, "The affection people have today for exploitation movies is misplaced, because these movies stink."

There's no accounting for taste, but I'll take "Faster, Pussycat! Kill! Kill!" over "Titanic." And who can deny that a truly bad movie is more entertaining than a merely mediocre one?

Hendrix makes one point that is almost true: "Exploitation movies are as dead as disco today because every movie is an exploitation movie."

Yes, recently we've seen a revival of exploitation, including "Hostel" and Rob Zombie's "House of 1,000 Corpses" and "The Devil's Rejects." But these gory, mainstream throwbacks are tame compared to, say, "Ilsa, She Wolf of the SS." Even low-rent, direct-to-DVD films don't go there.

Modern filmmakers can get away with only so much. If it's Nazisploitation you want, you'll have to settle for Zombie's fake trailer for the nonexistent movie "Werewolf Women of the SS," sandwiched between the two features of "Grindhouse."

The most extreme '70s exploitation films are morally challenging. They make audiences complicit in the onscreen acts. A viewer who walks out of "I Spit on Your Grave" unshaken has missed the point.

At the other end of the spectrum, exploitation movies, however bad, are just plain fun. And they're fun in ways their modern, direct-to-DVD descendents are not. Maybe it's because they were shot on film rather than on videotape, and maybe it's because their actresses didn't have silicone enhancement. But there is an authenticity to '70s exploitation that '00s exploitation can't match.