Showing posts with label diversity. Show all posts
Showing posts with label diversity. Show all posts

Wednesday, July 27, 2016

SPLICE TODAY: Characters vs. Trademarks


Entertainment companies want to reach out to an increasingly diverse and historically underserved audience. But in the age of remakes, sequels, and tentpoles, that rarely results in new characters. Instead it manifests in the laziest and most unsatisfying way possible: diversifying existing trademarks. My latest at Splice Today.