Culture Shock 10.02.14: Elvira buries herself in her 'Coffin Collection'

Trigger warning: Some of the puns and alliterations in this column are particularly pungent and may produce prolonged paralysis. The author regrets nothing.

Elvira, Mistress of the Dark, on the sofa of her 2010-11 series.

This time every year, the historic Knott's Berry Farm theme park in Buena Park, California, undergoes a transformation, becoming Knott's Scary Farm. It's one of the nation's most storied haunted attractions.

Returning to Knott's Scary Farm's 1,800-seat Charles M. Schultz Theatre this year "by overwhelming demand," is that horror hostess with the mostess, Elvira, Mistress of the Dark. It turns out you can't keep a good ghoul down. So, Elvira is dying on stage twice nightly in a Vegas-style variety show. That's about the only way nowadays you can catch her live — or even dead.

Elvira's alter ego, Cassandra Peterson, retired a while back from doing the convention circuit in character. And who can blame her? She's been donning her black, bouffant wig and pouring herself into that low-cut Morticia Addams dress for more than 30 years.

Who could have guessed Elvira would become a long-term gig or that the character, which Peterson created for local Los Angeles television, would go national, even international, like pancakes?

Elvira's original "Movie Macabre" show aired from 1981 to 1986 and featured Peterson's undead Valley girl persona hosting horrible horror flicks ranging from "Attack of the Killer Tomatoes" to "Night of the Zombies." From there, Elvira branched out into merchandising, comic books, two feature films (1988's "Elvira, Mistress of the Dark" and 2001's "Elvira's Haunted Hills") and a seasonal Coors Light ad campaign. You know you've hit the big time when you're shilling for the Silver Bullet.

More than almost any other horror host, Elvira has endured. But it was still a pleasant surprise when she returned to television for the 2010-11 season with a resurrected "Elvira's Movie Macabre."

Now all 26 episodes of Elvira's latest spell (including several never aired) are in one box set, "Elvira's Movie Macabre: The Coffin Collection," from Entertainment One.

At the height of her notoriety, Elvira became the
four-color hostess of DC Comics' "House of Mystery."

At a suggested retail price of $99.98, the 13-disc set isn't cheap, but the movies are. (If you're cheap, a few episodes are available at Hulu.com.) Elvira sticks with films that have fallen into the public domain. That used to happen when a production company went bankrupt and nobody renewed the copyright, or nobody bothered in the first place. Thus, Elvira serves up a bewitching buffet that includes classics such as "The Satanic Rites of Dracula" and "Night of the Living Dead," and not-so-classics such as "Attack of the Giant Leeches" and director William "One Shot" Beaudine's "Jesse James Meets Frankenstein's Daughter." (Note: "Frankenstein's Daughter" is not to be confused with "Lady Frankenstein," which is also included in this set. #TheMoreYouKnow)

But don't think there's no star power here. The Coffin Collection conjures up a lot of name actors with bills to pay, including Christopher Lee, Peter Cushing, Joanna Lumley, Dean Stockwell, Boris Karloff, Bela Lugosi, Jack Nicholson and Joseph Cotton.

Still, let's not kid ourselves here. The real star attraction is Elvira, draped across her red velvet sofa and letting it all hang out. Well, not all. This is a show that ran in broadcast syndication. This isn't HBO's "Same Old Gnomes," or whatever. For that matter, some of the movies are censored, too, to meet broadcast standards. (I'll pause while we all laugh at the idea of broadcast TV having standards.)

Under normal circumstances, I don't approve of watching movies that have been chopped up for TV, but in this case some of the alterations, such as the fogged-out "naughty bits" in "Lady Frankenstein," are entertaining on their own merits. And so is Elvira.

With skills honed as part of LA's Groundlings comedy troupe, Peterson makes even the lamest jokes get up and walk. Sure, it's kind of a slow, shambling, zombie-like walk, but fast zombies are an abomination, and don't you forget it!

Inviting a horror host into your living room is like serving comfort food to your brain, and Elvira is the chocolate-covered cheesecake of horror hosts.

Tennessee Valley horror icon Dr. Shock dies at 75

Tom Reynolds as Dr. Shock, with

Dingbat.

Two weeks ago, I noted the passing of horror hostess Maila Nurmi, better known as Vampira. Now I sadly must mark the passing of the Tennessee Valley’s own horror host.

Tom Reynolds died Jan. 20 in Huntsville at age 75. He had worked at WHNT Channel 19 as creative commercial director from the early 1980s until his retirement. But before coming to Huntsville, he became an icon in Chattanooga.

Reynolds’ day job in Chattanooga was working behind the scenes as program director for WTVC Channel 9. But on Saturday nights, his alter ego took over.

Donning a vampire cape and makeup, Reynolds became Dr. Shock, host of WTVC’s “Shock Theater.”

Throughout much of the 1970s, he and his sidekicks — a puppet named Dingbat and a nurse named Nurse Badbody — introduced B-grade horror movies, answered viewer mail and performed comedic skits. Dr. Shock gained a loyal following as much for satirizing local political figures as for sending up bad horror flicks.

Dr. Shock and Dingbat (performed by the late Dan East) “would often push the envelope, straying into controversial territory, offending the wealthy and powerful among us,” reported David Carroll of Chattanooga’s WRBC-TV upon Reynolds’ death. “... But the notoriety of their sometimes naughty behavior just seemed to boost ratings, and advertiser response.”

Dr. Shock made a brief stop at another Chattanooga TV station before Reynolds moved to Huntsville to work at Channel 19. And that’s where I entered the story.

In the early ’80s, Reynolds revived “Shock Theater” at WHNT. But viewers in the Huntsville area got only a glimpse at what had made Dr. Shock a legend in Chattanooga.

At Channel 19, Dr. Shock was a solo act. He made fun of the movies he aired and read viewer mail, but Dingbat and Nurse Badbody were gone, as was the original show’s political satire.

Still, the revived “Shock Theater” managed to make an impression on at least one viewer. As Eric Cartman might say, the show “warped my fragile little mind.”

“Shock Theater” was my first exposure to the Edgar Allan Poe movies that low-budget director/producer Roger Corman made in the 1960s. Just about all of them starred Vincent Price, and it was these colorful, drive-in shockers that cemented Price’s reputation as one of the masters of horror.

Poe, America’s poet laureate of the macabre, was the mainstay of Dr. Shock’s tenure in Huntsville. Apart from Corman/Price collaborations like “The Raven” (also starring Boris Karloff and a young Jack Nicholson) and “The Masque of the Red Death,” Dr. Shock featured oddities like “Spirits of the Dead,” a trilogy of Poe stories directed by Roger Vadim, Louis Malle and Federico Fellini.

These weren’t your typical schlocky horror flicks. These were good movies made by talented filmmakers. They ignited my lifelong obsession with horror movies. Because of them, I’ve scoured flea markets for used videotapes and sent e-mails to movie studios, practically begging them to release various obscure horror films on DVD.

For me, it all started with Dr. Shock. And when I interviewed Reynolds in October 1999, I was surprised when he told me that WHNT aired “Shock Theater” for only a few months.
“Shock Theater” didn’t take off in Huntsville as it had in Chattanooga, but for me, it was the best thing on television. Today, I probably own a copy of every movie Dr. Shock ever aired.

Ever since “Shock Theater” faded to black, there’s been a void. No one has stepped up to be the Tennessee Valley’s next Dr. Shock.

But as Dr. Shock’s many fans will tell you, no one can replace Reynolds. The best anyone can do is carry on the tradition.

Vampira, the first horror hostess, dies at 86

Maila Nurmi as Vampira.

Last week saw the passing of a television pioneer.

Actress and pin-up model Maila Nurmi was born Maila Elizabeth Syrjäniemi in 1921 in Finland. She moved with her family to the United States when she was 2. But fans of low-budget and no-budget horror movies will always remember her as Vampira, the first horror movie hostess.

Nurmi died in her sleep Jan. 10 at age 86.

Nurmi made TV history in 1954, when she debuted on Los Angeles’ KABC-TV as the star of “The Vampira Show.” As Vampira, Nurmi became the model horror hostess, mixing horror movies, humor and a plunging neckline, all to the delight of her fans.

She introduced old horror films like the Bela Lugosi feature “White Zombie,” acted out comedy bits with her pet spider Rollo, and invited her viewers to write in for epitaphs instead of autographs.

Nurmi based her look on Morticia Addams, a character in Charles Addams’ “Addams Family” cartoons. She had worn the costume at a ball and attracted the attention of a KABC producer who later hired her to host the channel’s late-night horror movies.

Unfortunately, “The Vampira Show” aired live, and no known footage of Vampira’s host segments exists. Also, the show lasted barely a year. After a contract dispute with ABC, Nurmi took her character to rival station KHJ-TV. The new show, however, was also short-lived. Still, Vampira’s influence extended far beyond her stint on Los Angeles television. She appeared in Life magazine and inspired fan clubs worldwide.

Nurmi crossed paths with Hollywood royalty, including James Dean. But, as she recalled in a 1994 People magazine interview, after her TV show’s demise, she was “scraping by on $13 a week.”
It was then that she agreed to the career move for which she is best known today.

In 1958, Edward D. Wood Jr., who had already made such schlocky drive-in movies as “Bride of the Monster” and “Glen or Glenda,” cast Nurmi in his most infamous film: “Plan 9 From Outer Space,” often cited as the worst movie ever made.

Billed as Vampira and wearing her TV-show costume, Nurmi shared the screen with Wood’s bizarre acting troupe, which by then included The Amazing Criswell, professional wrestler Tor Johnson and stock film footage of Bela Lugosi, who died in 1956.

Nurmi didn’t have any lines, but the image of Vampira haunting the movie’s wobbly graveyard set as a reanimated corpse became iconic. Actress/model Lisa Marie would replicate it decades later, portraying Vampira in Tim Burton’s 1994 film “Ed Wood.”

By the early 1980s, Nurmi was in negotiations to bring “The Vampira Show” back to television. But when the deal fell through, the show’s producers turned to a new actress, Cassandra Peterson, and a new character: Elvira, Mistress of the Dark.

The Vampira character clearly influenced Elvira, but Peterson’s performance was remarkably different — part punk, part goth and part Valley Girl. Nurmi sued Peterson, but the court dismissed the case, ruling that the similarities were not sufficient grounds for legal action. Elvira would go on to heights of fame and fortune Vampira would never see.

For her part, Nurmi didn’t fully exploit Vampira’s merchandising potential until late in life. But she nevertheless continued to cultivate a loyal cult following, and “Vampira: The Movie,” a documentary about Nurmi’s enduring character, was released in 2006.

Meanwhile, others continue the Vampira legacy. The latest is Ivonna Cadaver (Natalie Popovich), host of “Macabre Theater,” seen on small TV stations nationwide via the America One network. Locally, “Macabre Theater” airs on Athens-based ZTV at either midnight Saturday or 1 a.m. Sunday, depending on America One’s other programming.

Like many pioneers, Nurmi didn’t get the credit she deserved during her lifetime. But she will be remembered fondly for years to come.